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US THEATRICAL ADMISSIONS



Total admissions have increased by 5% since last year and reflect a 30% increase (+346 million) since the beginning of the decade. MPAA Worldwide Market Research
Source: 1995 to Present, based on NATO average ticket price.


INCOME PERCENTAGE OF AUDIENCE




Source: 2000 Spring Mediamark Research Inc.

CINEMAS AD RECALL PERCENTAGE




Cinema Source:
Unaided: Lieberman Research, 2001
Aided: Certified Reports, Inc, 2001

Television Source:
Unaided: Zenith Media Study, June 2000.
Aided: Nielson Media Research, 1996

AGE PERCENTAGE OF AUDIENCE




Source: 2000, based on Motion Picture Association of America.

MALE TO FEMALE CINEMA RATIO




Source: 2000, based on Motion Picture Association of America.

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